ladybird’s tweet

I came across this article on The BBC’s website today somehow and it really bothered me.  Habitat added hash tags like ‘iran’, ‘tehran’, and ‘election’ to their tweets in order to get their tweets to come up in searches done by people looking for information on the political situation in Iran.  They’ve made a public apology, but who really thought that was a good way to attract customers?  Habitat has shown unethical marketing and has caused more damage to their name than can be rectified by a simple apology.

This article now shows up on Associated Press, BBC, and Mashable among others.